Advertising and marketing the Wilderness: Out of doors Recreation, Indigenous Activism, and the Battle over Public Lands

Worth: $22.95
(as of Dec 10, 2024 08:00:24 UTC – Particulars)

How out of doors business advertising and marketing promotes a picture of “the wilderness” as an unpeopled haven

Advertising and marketing the Wilderness analyzes the connection between the out of doors recreation business, public lands in america, and Indigenous sovereignty and illustration in leisure areas. Combining social media evaluation, digital ethnography, and historic analysis, Joseph Whitson affords nuanced insights into greater than a century of the out of doors recreation business’s advertising and marketing methods, unraveling its complicity in settler colonialism.

Complicating the narrative of outside recreation as a common good, Whitson introduces the idea of “wildernessing” to explain the bodily, authorized, and rhetorical manufacturing of pristine, empty lands that undergirds the out of doors recreation business, a course of that additional disenfranchises Indigenous folks from whom these lands had been stolen. He demonstrates how corporations corresponding to Patagonia and REI align with the mining and drilling industries of their must take away Indigenous peoples and histories from priceless lands. And he describes the methods Indigenous and decolonial activists are subverting and resisting company advertising and marketing methods to introduce new narratives of place.

By means of the lens of environmental justice activism, Advertising and marketing the Wilderness reconsiders the ethics of leisure land use, advocating for engagement with problems with cultural illustration and appropriation knowledgeable by Indigenous views. As he discusses modern public land advocacy round locations corresponding to Bears Ears Nationwide Monument, Whitson focuses on the deeply fraught relationship between the out of doors recreation business and Indigenous communities. Emphasizing the ability of the company system and its therapy of land as a commodity beneath capitalism, he reveals how these tensions form the American concept of “wilderness” and what it means to combat for its preservation.

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Writer ‏ : ‎ Univ Of Minnesota Press (Might 20, 2025)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1517915112
ISBN-13 ‏ : ‎ 978-1517915117
Merchandise Weight ‏ : ‎ 10.9 ounces
Dimensions ‏ : ‎ 5.5 x 0.48 x 8.5 inches